Resume

Digital Marketer/ Copywriter
NetDynamic Consulting

Mar 2022 to Present

• Wrote all copy for B2B content, scripts, and all marketing deliverables, wrote content for the company’s website, social media channels, email campaigns, blogs, events, slide decks, paid ads, case studies and other marketing collateral, that was clear, concise and engaging.

• Planed and monitored the ongoing company presence on social media (LinkedIn, Twitter, Facebook, Instagram, and YouTube.) and created a following for our brand with creative work.

• Launched optimized online advertisements through Google Adwords, Facebook, etc. to increase company and brand awareness.

• Measured the performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, WebTrends, etc.)

• Researched markets and industries to compare and create content that is innovative and original.

• Monitored competitor activity, customer behaviour and latest trends on a regular basis.

• Planned, wrote, and executed all digital marketing activities, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

• Designed digital graphics for various marketing activities, including but not limited to social media, email marketing campaigns, and digital marketing advertisements, etc.

• Wrote concise, eye-catching, and innovative headlines and body copy for online advertisements.

• Managed CMS for the company’s website. • Built and designed pre-sales presentations.

• Planned and executed virtual and in-person company marketing events.

• Measured and reported performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identified trends and insights, and optimized spend and performance based on insights.

• Consistently brainstormed and collaborated with the team for new ideas and strategies.

• Collaborated with internal and external teams to create landing pages and optimize user experience.

• Maintained partnerships with media agencies and vendors.

• Evaluated emerging technologies and provided thought leadership and perspective for adoption where appropriate.

• Simultaneously managed multiple projects with short deadlines.

Digital Production Manager
Starshot Ventures Inc.

Mar 2020 - JUNE 2021 

•  Led the studio team, on projects.

•  Mentored new hires in the studio environment.

•  Met daily with Account Mangers to discuss client goals and satisfaction with our progress.

•  Tasked with ensuring that client's deliverables were consistent across multi level marketing channels and mediums.

•  Devised and implemented Brand Specific campaigns for Fortune 500 companies, including Social Media ads, Email correspondence and Landing Pages.

•  Once a Statement of Work (SOW) had been signed, I led a team of freelance graphic designers, in order to ensure the integrity of the client's vision and managed project quality.

• Driving both the graphic designers and the demand team I ensured the project would meet the projected deadline while staying within budget.

• Constantly communicated with the demand team regarding the design vision, production stages and project status.

• Minimized corrections by proofreading all projects before releasing them to the demand team and lastly the client.

• Ensured that the client approved completed project was delivered to market on time.

• I reviewed designs to ensure that they could be viewed on smartphones as well as laptops and desktop computers on a variety of sizes.

 

Art Director/ Creative Director

GMA Designs

March 2013 to Present

• Designed and executed Social Media campaigns, ensuring cohesive branding throughout the clients on-line presence.

• Regularly met with clients to discuss campaign direction, proactively discussed solutions to unique challenges and to determine next steps and the best way to move forward.

• Created original graphics for clients.

• Designed and implemented corporate re-branding.

• Created identity branding for companies across multi media.

• Designed vehicle wraps. • Directed photo shoots.

• Collaborated with companies and individuals on web designs with the purpose to rebuild, redesign or rebrand them to the satisfaction of the client.

 

Senior Graphic Designer
Rainbow Signs 
Mar 2016 to Oct 2016 

• Met with the CEO on a daily basis to formulate design specifications and next steps for each project.

• Devised and implemented new graphic procedures to reduce time and errors.

• Created identity branding for companies.

• Regularly met with clients and sales representatives to determine requirements translated into a finished product.

 

Senior Graphic Designer 
Canadian Printing Resources

Apr 2012 to Nov 2013 

• Collaborated with clients to determine their requirements for printed deliverables.

• Met daily with Sales staff to determine campaign scope and direction.

• Worked with the Pre-Press Department on a daily basis on all print materials.

• Created original graphics for clients business cards.

• Created corporate branding for hotel chains.

 

Senior Graphic Designer/ Art Director

Sign A Rama

Jan 2010 to Oct 2011

• Regularly coordinated with clients to determine requirements and bring their ideas to life.

• In the Art Director role I had daily morning meetings with the CEO and Sales staff to determine and influence graphic direction on all projects.

• Created original graphics for clients for large format print media.

• Devised and implemented new graphic procedures to reduce time and errors.

• Created identity branding for companies across multi channel marketing.

• Produced and directed photo shoots for signage and other deliverables.

Head of Graphic Design Dept. Eastern Seaboard

Bowne Financial Print

Jan 2004 to Nov 2008 

• Led the Graphic Design team.

• Supervised Graphic Designers on the entire Eastern Seaboard.

• Tasked with mentoring and training designers from satellite offices.

• Trained Graphic Designers once the company decided to outsource to an offshore company.

• Devised and implemented new streamlined graphic procedures to reduce time and errors, put into effect company wide.

• Wrote SOP's of new graphic procedures for the design department implemented worldwide.

• Tested Microsoft Word software before use was approved worldwide.

• Regularly liaised with clients and sales regarding budget and creative direction.

• Created graphics for Fortune 500 clients, including annual reports and financial documents.

• Proofread documents for various clients to ensure accuracy to client specifications.

• Converted client supplied documents into a workable format to be typeset

 

SKILLS

• Team Leader

• Multi Channel Marketing

• Social Media Management

• Communications

• Graphic Design

• Web Design

• Typography

• Illustration

• Production Management

• Production Planning

• Familiar with WCAG guidelines and compliance standards

 

PROGRAMS 

• Adobe Illustrator

• Adobe Photoshop 

• Adobe InDesign 

• Adobe Premier Pro

• Adobe Final Cut

• Adobe Lightroom

• Adobe After Effects

• Adobe Analyitcs

• Sprout Social

• Webcrawler

• Hootsuite

• Hubspot

• MetriCool

• Bitrix24

• Monday

• Dynamics365

• Acello

• Basecamp

• Bootstrap

• WebEx

• Slack

• Teams

• Canva

• Powerpoint 

• WordPress 

• Trello 

• Asana 

• ActOn 

• Office 365

• MS Suites

• Debugger

• DoubleClick

• Google Analytics (G4A)

• Figma

• Sketch

• Google Tag Manager

• Microsoft Azure

• Semrush

• Ahrefs

• ProofHQ

• Tableau

• PowerBi

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MACHINES OPERATED

• Mac and PC Platforms 

• HP FB950 

• Roland SC500 

• Graphtec 

• Xerox 700 Digital Press 
   

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EDUCATION 
Accessible Content Creation
Mohawk College with Owlware
 

College Graduate Graphic Design Program 
George Brown College 

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REFERENCES
Available on Request